S E C T I O N 1 : W H A T W E D I D
PLANNED OUTCOMES FOR THE AUSTRALIAN DAIRY INDUSTRY
In 2006/07, Dairy Australia refined its strategic focus to address three core business objectives:
1. Increase farm productivity;
2. Maintain and develop high margin markets, channels and products; and
3. Promote and protect the unique benefits of Australian dairy.
The strategies to deliver on these objectives were first set out in Dairy Australia’s five year Strategic Plan (2007-
11). Below is a summary of the key strategies and outcomes. The outcomes are mapped in a simplified fashion
against the three business objectives but they also reflect the closely integrated nature of Dairy Australia’s work.
The outcomes of strategies designed to achieve each objective complement and support the achievement of
outcomes delivered under other objectives.
Chart 5: Dairy Australia’s strategic summary 2007-11
MAXIMISE SUSTAINABLE WEALTH CREATION FOR AUSTRALIAN DAIRY FARMERS
S E C T I O N 1 : W H A T W E D I D
INCREASE FARM PRODUCTIVITY
MAINTAIN AND DEVELOP HIGH
MARGIN MARKETS, CHANNELS
AND PRODUCTS
PROMOTE & PROTECT THE UNIQUE
BENEFITS OF AUSTRALIAN DAIRY
o Adopt whole-of-farm business
management approach to improving
farm margins
o Create better linkages between R&D and
Extension to increase the adoption of
new systems, practices and techniques
on-farm
o Improve capability and capacity,
decision-making and business system
support
o Maintain and secure access to
established and newmarkets
o Provide the infrastructure for commercial
innovation
o Capture and share knowlesdge and
market intelligence for industry benefit
o Facilitate an effective policy development
infrastructure within industry
o Promote dairy product benefits to
consumers and other key community and
commercial decision-markers
o Protect and manage the dairy industry's
reputation as a responsible and
commercially-sustainable producer
o Create active preferences for Australian
dairy in selected export markets
o Ensure regulatory frameworks facilitate
rather than hinder sustainable dairy
production and processes
o Return farm productivity to 2 percent
per annum
o Reduce on-farm feed input costs via
increased home grown forage
o Increase the productivity of dairy cattle
through improved herd selection and
on-farm management
o Improve the skills base to assist in
balancing the physical, financial and
family elements of farming
o Improve decision making and investment
decisions via information collection
and analysis
o Transform bioscience and technology
research into commercial opportunities
to deliver cost reductions, new products,
increased industry capability and
innovative culture
o Implement and manage a commercially
focussed innovation delivery centre
o Achieve trade reforms that improve
industry returns
o Maintain the right for Australia to trade in
high value markets of its choice
o Increase awareness of the different quality
of dairy product attributes
o Maintain the margin of dairy products
over vegetable products
o Maintain a positive consumer perception
of dairy through the media
o Encourage appropriate daily intake of
dairy for targeted consumer segments to
improve nutrition and weight management
o Influence health professionals to
recommend the appropriate daily intake
of dairy for patients
o Foster a positive nutrition-related
regulatory and policy environment
o Elevate the profile of the dairy industry
and its importance as a contributor to the
Australian economy
o Maintain the right to operate through
responsible resource management
Strong economic
and social positioning
of dairy in Australian
policy and financial
sectors leading to
improved security of
access to necessary
resources and investment
Better understanding
of market challenges,
the implications for
industry and for how
Dairy Australia can
better align it activities
to industry needs
A cost effective framework
for assessing risk/
opportunities to industry
and the implications of
key structural and
environmental changes
on business growth and
future profitability
Protect the dairy
industry's domestic
and export markets
Ensure the dairy industry
is seen as leading edge,
collaborative and
Go to top