NEW HEALTHY EATING IDEAS Business group: NM Program: Health Professionals o Helping GPs advise their patients on good nutrition o Reinforcing the relevance of dairy in the diet of all consumers o Demonstrating Dairy Australia’s credibility in nutrition information The new good health recipe book has been very successful since its launch in October 2006. The catch phrase “New healthy eating ideas? What – grass isn’t good enough for you?” was used to introduce General Practitioners nationally to Dairy Australia’s new Good Health Recipe Book II. The recipe book was distributed as an insert in various journals, including the GP medical journal, Medicine Today, with the option to fax back for more copies for their patients. This valuable patient resource was also highlighted at various health professional conferences. To date more than 100,000 booklets have been distributed to consumers via GPs, dietitians and other health professions and specialist magazines. The new recipe booklet aims to build on the success of the first booklet with a contemporary look and new recipes. The Good Health Recipe Book II continues to reinforce the relevance of dairy in the diet of all consumers, including those with chronic diseases such as hypertension and diabetes. Continuous evaluation of the Health Professional program (April 2007) showed that over three-quarters of GPs agree that the Good Health Recipe Book II is useful for health professionals and overwhelmingly 86 per cent reported it as useful for patients. Dairy Australia enjoys a high credibility rating of 93 per cent from GPs for its nutrition information and publications. This rating, equal to the Heart Foundation, outscores professional associations, other industry association bodies and leading food companies. PROGRAM PERFORMANCE 2006/07 This section provides a summary of program outcomes. The planned programs are grouped by business group but this does not reflect the rich cross functionality between many of the programs and the business groups that manage them. The exception is the national drought response, led by Dairy Australia and the Australia Dairy Industry Council, which drew upon executives from every business group in Dairy Australia. PROGRAM WHAT WE SAID WE’D DO WHY WE DID IT WHAT DID WE ACHIEVE? National Drought Response Best position the industry to address and recover from major impacts of 2006/07 drought Ensure individual farmers better understand available choices and can base key decisions on the realities of the industry and their own farms Minimise damage and loss to industry participants over spring and summer 2006/07 and beyond as a result of widespread drought conditions Delivered information and support to dairy farmers and their advisers during a very significant drought. This allowed better decision making and least cost options to be followed that preserved farming assets and helped to preserve future management options Fortnightly drought bulletins distributed to more than 2,000 service providers that kept them up to date on industry activities and resources An independent Grain & Hay report specifically tailored for dairy farmers distributed weekly since November 2006 Dairy update radio spots broadcast on 30 radio stations in all dairy regions to improve coverage of drought information and encourage participation in local activities Dairy Australia website upgraded to provide a resource for farmers and service providers seeking drought-related resources and information A sentinel farm survey to track on-farm responses and impacts instituted on 44 farms across Australia in November 2006 Regional Drought Response co-ordinators employed in each dairy region to improve collaboration, ensure effective communication, tailor region-specific responses, and provide feedback Dairy Australia worked with ADF and relevant RDPs to develop appropriate submissions for Exceptional Circumstance arrangements for a number of regions feed.FIBRE.future program initiated in May 2007 to support farmer decision making under conditions of fodder and stock water scarcity The nutrition and troubleshooting skills of 150 service providers enhanced using feed.FIBRE. future training and support activities
Go to top