PROGRAM WHAT WE SAID WE’D DO WHY WE DID IT WHAT DID WE ACHIEVE? Resource Management Focus on the development and adoption of technology and management systems to ensure industry sustainability and eco-efficiency Maintain the right to operate through responsible resource management post farmgate Achieved 80% uptake of R&D projects from the Closing the Loop program Completed and released a Social Impact Assessment, which revealed the importance of the industry in rural communities in terms of quality of life, rural prosperity, environmental stewardship and community support The survey also found that the dairy industry was performing well and essential in all aspects of rural community life Published the first State of the Environment report on the dairy manufacturing sector which provided an import benchmark on the sustainability of the dairy processing industry. Dairy Australia has committed to a follow up report in 2008 to gauge the progress of industry performance Health and Nutrition Deliver scientific evidence on the benefits of dairy in the diet, and influencing regulatory policy through scientific validation Provide the scientific substantiation to promote and protect the consumption of dairy Revised the health and nutrition strategy framework for Dairy Australia Began collaboration in a large international study that will investigate the potential health benefit of dairy trans fats Completed an analysis of trans fat content of Australian dairy products and developed alternate methods of analysis Reviewed core health and nutrition issues and developed input to dairy innovation centre’s functional foods portfolio PROGRAM WHAT WE SAID WE’D DO WHY WE DID IT WHAT DID WE ACHIEVE? Health Professionals Encourage health professionals, typically general practitioners (GPs) and dietitians to actively recommend three daily serves of dairy to their patients Influence health professionals to recommend the appropriate daily intake of dairy for patients Maintain a positive consumer perception of dairy through the media Tracking research found campaign targets were achieved: • Only 9% of GPs would generally recommend a decrease in consumption of low-fat milk, and 5% a decrease in low-fat yogurt to obese patients • 81% of GPs believe a healthy target for post-menopausal female patients is at least three daily serves of dairy • 59% of GPs rated the credibility of diet and nutrition information from Dairy Australia as ‘very credible’ or ‘extremely credible’ • 96% of dietitians believe a healthy daily target for post-menopausal female patients is at least three daily serves of dairy Nutrition Issues Management Communicate dairy’s nutritional and health qualities via the media, in order to increase consumption among consumers, maintain the public’s confidence in dairy and protect consumption Maintain a positive consumer perception of dairy through the media Eight media releases were prepared resulting in 95 pick-ups in print, on radio and TV Eleven negative media articles were responded to and 10 industry briefings were distributed Information and interviews were provided in response to 46 media enquiries Program of fortnightly guest spots on Shepparton radio continued until September 2006 Bi-annual 'health matters' radio segment with Dr John D'Arcy commenced Initiated a new media training program and network for regional dietitians Tracking research revealed that: • 85% of GPs agree that they are concerned that if post menopausal female patients don’t consume dairy foods daily they are at risk of developing Osteoporosis • An increase of 8% in the number GPs who agree that low fat dairy foods may reduce high blood pressure • 75% of dietitians agree that low fat dairy foods may reduce high blood pressure • 84% of GPs now recommend three or more serves of dairy per day as a healthy daily target for children aged 9-11 • 84% of women aged 18 to 65 years ‘agree somewhat’ or ‘agree strongly’ that they trust in dairy foods as a healthy food • Only 19% of women aged 18 to 65 years ‘agree somewhat’ or ‘agree strongly’ that there are concerns about the effects of dairy on health
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