PROGRAM WHAT WE SAID WE’D DO WHY WE DID IT WHAT DID WE ACHIEVE? Nutrition Policy and Regulatory Affairs Foster positive nutritionrelated regulatory and policy environments by informing policy-makers and regulators about the nutritional and health benefits of dairy foods and responding to consultations on behalf of the dairy industry Foster a positive nutritionrelated regulatory and policy environment Interaction with regulators and policy-makers has been positive, with developing regulation and policy being beneficial or neutral to dairy food within the constraints of the relevant frameworks In consultation with appropriate stakeholders, written submissions were made in relation to the following food policy and regulation areas: • Nutrition, health and related claims • Mandatory fortification of food with folate • Mandatory fortification of food with iodine • Revised food composition values • Calcium fortification of chewing gum • International action plan to prevent obesity • International definition of dietary fibre • Addition of phytosterol to low-fat yogurt drinks • Trans fatty acids in dairy foods Marketing Insights Support and enhance internal and external stakeholder communications by providing strategic input into planning through the generation of actionable insights from research Accurate and timely market intelligence for Dairy Australia’s other business groups Developed framework to measure change in dairy consumption due to awareness resulting from Dairy Australia’s campaigns and programs Implemented major Usage and Attitude Study of 1142 adults and 212 children, looking at eating and purchasing behaviours, with co-investment from Dairy Farmers, Fonterra, Nestle, Bulla and Kraft Community Marketing Elevate the profile of the dairy industry and its importance as a contributor to the Australian economy Attract and retain labour within the dairy industry Attract investment capital to secure long-term growth Participated in more than 30 regional events to position the dairy industry in local communities Supported RDPs and state dairy farming organisations with communication materials to help empower farmers to demonstrate the importance of dairying to their local communities and local business TRADE & STRATEGY PROGRAM WHAT WE SAID WE’D DO WHY WE DID IT WHAT DID WE ACHIEVE? Trade Policy Reform Co-ordinate industry-wide approach to improving the international market environment facing Australian dairy exports to underpin the long-term profitability and sustainability of local dairy producers Achieve trade reform gains that improve industry returns Protect the dairy industry's export markets Improve the flexibility of exporters over available markets and channels to raise potential sales returns Strategic Supported government negotiations aimed at securing trade reform gains in a number of multilateral and bilateral arenas by: • Providing detailed technical analyses of specific reform options/ issues/ positions of overseas governments • Co-ordinating the development, presentation of agreed industry positions and access targets in specific negotiations (e.g. WTO, ASEAN, China, Japan, Mexico FTAs) • Promoting international reform messages through Global Dairy Alliance network and presentations at major international forums • Co-ordinating trade dialogues with peak industry groups from a range of countries (including Canada, USA, EU, Argentina, China, Japan) • Participating in DFAT and NFF Technical Working Group meetings on trade policy issues and specific FTA workshop/forums in Australia and overseas Defensive Ensured Australian dairy interests were understood/ supported by government and that access rights to key markets were not eroded by regulatory changes or non-tariff barriers. Examples include: • Adoption of new Cheese standards in CODEX • Access rights for MPC to USA, Mexico, Canada • Whey cheese definition review by World Customs Organisation • Fresh dairy product access (North Asia) • Thailand milk powder quota allocations Conducted trade reform seminars for local farm organisation leaders to improve their awareness of potential trade reform impacts and create better alignment between trade policy and commercial business objectives
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