PROGRAM WHAT WE SAID WE’D DO WHY WE DID IT WHAT DID WE ACHIEVE? Forecasting and Scenario Assessment Provide an assessment of current and future industry and market trends and the likely impact on the Australian dairy industry Support industry planning activities and undertaking/ facilitating issues analysis Maintain a cost effective framework for assessing risk/ opportunities to industry and the implications of key structural and environmental changes on business growth and future profitability Ensure the dairy industry is seen as leading edge, collaborative and cooperative Completed and published Dairy 2007: Situation & Outlook Report to industry including supplementary survey to update information Provided briefings to industry key service sectors and government on report findings Further consolidated Dairy Australia’s views on future industry scenarios, providing key input into Dairy Australia and industry strategic planning Provided input into the Victorian Provincial Statement and the Northern Region Industry Plan Industry Planning and Support Refined industry planning cycle was clearly understood amongst relevant stakeholders Collaborative facilitation and analysis of industry issues including GM issues Continued consultation with Group B members to refine the Company’s strategic priorities and direction Dairy Australia Strategy and Performance Management Build a culture and environment that supports the development of strategic thought within Dairy Australia Improve industry performance and returns on collective investments due to close alignment of Dairy Australia programs with industry objectives and strong clarity/support of where Dairy Australia adds value to industry returns Achieved wholesale adoption of the Evaluation Framework by all business groups for strategic planning and investment analysis Implementation of phase 1 of strategy scorecard to review and communicate progress of strategy implementation Continued improvement in strategy planning systems in a challenging year CORPORATE AFFAIRS PROGRAM WHAT WE SAID WE’D DO WHY WE DID IT WHAT DID WE ACHIEVE? Brand Enhancement and Attribution Maximise the recognition of Dairy Australia in the various industry programs with which it is associated Provide a co-ordinated service to other business groups Provide a rapid response to crises of varying magnitude as well, brand protection advices, proactive corporate communications advice and support to events such as the Annual General Meeting and to publications such as the Annual Report, Strategic Plan and Annual Operating Plan Enhancement of Dairy Australia brand and attribution of Dairy Australia contributions through corporate affairs management Tracking surveys showed an acceptable and improving level of awareness and regard for specific Dairy Australia communication pieces – The Dairy Australian and the suite of Smarts publications Managed and minimised complaints received from ADIC, ADF or ADPF Support to Business Groups Corporate Affairs Dairy Service Levy Poll Consult with all levels of industry to obtain strong support for presenting a united and single presentation to Government, increasing membership of Dairy Australia, and attracting a large voter turnout and an overwhelming support for the industry’s preferred option Provide Information Resource Centre services to industry Provide federal, state and regional administrative and representative arms of government with data that relates to the contribution made by dairy Ensuring the dairy industry is recognised as leading edge, collaborative and cooperative Maintain and enhance the dairy industry's credibility in NRM, animal health and welfare and food safety Improved industry innovation and returns through interactive knowledge sharing Implemented a Dairy Service Levy Poll communication program to inform levy payers of the value and benefits derived from industry collection, the levy poll options and the voting procedures Achieved 58% turnout of eligible levy poll voters Maintained premium information services to target audience and ensured they are aware of information resource services Maintained a high level of enquiry services Ensured the dairy industry was recognised as leading edge, collaborative and co-operative by implementing a monitor of administrative and representative arms of federal and state government image and relations Information Resource Centre Image and Government Liaison
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